Hi, I’m Nikki (Berry) Richards.

I believe that positivity is key! I implement this idea throughout my personal and work life.

My passion lies in creativity, and I am lucky to be able to blend my passion with work in the creative and branding field. With over a decade of experience in creative direction, omnichannel brand strategy, event production, graphic design, UX, and website design, I am still just as excited about new projects as I was when I first started my career. I love to take a step back and ask, ‘why’ when strategizing by analyzing data and zeroing in on the user’s experience.

My expertise is taking a big idea and funneling it into a tailored creative story that clearly communicates an action to an audience. Some of my background experience includes design, branding, and marketing for the music industry, food industry, beauty, healthcare, biotech/pharmaceuticals, fashion, non-profit, rare diseases, and more. The challenge of maintaining brand identity while expressing creativity is what inspires me.

Reviews

“I had the pleasure of working with Nikki as her boss and as a coworker when she became the manager of Creative within the Marketing Department I managed. She is an extremely hard working, gifted person. She works well both in a team and on her own. She can interpret art direction very well and even better, can art direct herself! She has a great eye for branding and works hard to make sure her work is cohesive with Global Genes’ brand image. During Global Genes’ event seasons, Nikki manages around 100 design tasks at once (all due around the same time) and always executes them beautifully. I would recommend Nikki to anyone and love working with her.”
— Jaymie, Director, Social Media & Digital Marketing, Catalyst Pharmaceuticals, Inc.
“Nikki is so easy to work with! She communicates clearly and responds quickly. She has a great eye for design, always keeping the brand’s identity and target audience in mind. It has been so great working with her all these years!”
— Nadine, Graphic Design Contractor, Global Genes

ACHEIVEMENTS

• Design featured on Forbes.com for Global Genes® (2016)

• Artwork displayed in the annual Student Art Exhibition at Concordia University (2009-2013)

• Art Work published in the Concordia Aerie Magazine (May 2013)

• Artwork exhibited in London, England at the Lewis Elton Gallery (2010)